2 of 743: Get all existential – and find success!

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Matt Arthur | Published Thu Feb 4 2016

You might have noticed made a fresh start this year. Mulder and Scully got down and dirty again about the existence of aliens. To make a fresh start in your business this year, it’s a good idea to do a bit of Scully and Muldering and ask yourself (again) why your organisation exists.

Get out your FBI badges and do a little investigation. It’s only by asking questions like the ones below that you’ll be on the right path to a successful 2016:

  • Do you have a clear idea of what your organisation stands for?
  • What does success look like?
  • Do you and your team have a clear idea of why you are doing what you’re doing?
  • Why should anyone care about your organisation?
  • Why should members belong?

In short, if Mulder came snooping would he say, I Want to Believe in This Organisation!

Think about how long it’s been since you assessed the above questions with your team. You can’t take it for granted that everyone in your organisation understands why you do what you do – and what are your ideal outcomes. These goals and targets need to be regularly and effectively shared.

Let’s have a look at the question of why you do what you do?

This is your business’s core belief. It's why it exists. You might think that making a profit is why you exist, or that you exist to increase memberships. Wrong line of questioning, Scully. These are the outcomes that occur when you reach your goals. The is knowing your purpose, your cause, and your beliefs.

Having a strong internal understanding of why you do things helps you build trust, internally and externally. And you can’t build trust without knowing why you are doing what you are doing. In the membership game, building loyal customers is all about attracting the people who share your fundamental beliefs.

Understanding why you do what you do is also essential for knowing how to communicate the and in regard to your organisation’s output. Think about your organisation’s core purpose. And then think about how you market your products or services. Are they aligned? Or are they working at cross-purposes like Mulder and Scully?

Now, the question of what success looks like?

Once your is clear in everyone’s mind, you’re all set to understand what a successful year will look like. When you arrive at December 2016 (which will happen in a blink), what will be the key markers to show what kind of year you’ve had?

  • Do you have clear, measurable and agreed upon targets?
  • Are your targets aligned with your organisational beliefs and goals?
  • Do you have buy-in from those responsible for reaching those targets?

Bringing in everybody who needs to implement strategies at this early stage means everyone knows where they’re headed – and the all-important they are reaching for these targets.

Make sure in these early weeks of 2016 you establish key points to re-visit and evaluate targets as the year progresses. This means you will have all the time you need to use this data and adjust your strategies if needed.

We’ll continue exploring the what and how at a later date, but in the mean time if you want to delve deeper into the we highly recommend reading the brilliant Start with Why by Simon Sinek

Read the previous post in the series '1 of 743: Mirror, mirror on the wall, is my business the most beautiful of all?'

Read the next post in the series '3 of 743: Get out your magnifying glass and study your collection'

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