Analytics Campaign and Trackable URLs

  Back to Blog

| Published Wed Jan 6 2016

MemberHQ features a built-in Campaign URL tool. By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Google Analytics, so you can see the effectiveness of each campaign in your reports.

For example, you could use campaign parameters to find out if more users arrive at your payment page from a newsletter ad, a search ad or an ad on another site. You could also use campaign parameters to find out how many users come to your site from a link that was included in a monthly email newsletter.

Since the reports for the links are your own, there's really no wrong way to create your tracked URL's, however, there are are few suggestions that will help:

  • Consider a standard naming convention upfront. Because each URL's will have multiple parameters, things can get messy and difficult to read later unless you adopt a similar style upfront for naming everything.
  • Keep in mind that anyone clicking on the link will be able to see the parameters names so don't write anything you wouldn't want your customers to see.
  • Parameters should all be written in lowercase letters.
  • Because the URL's tend to be long, you can always consider using a link shortener service like bit.ly to make them shorter.

When In Doubt, Track Everything
If you're unsure where to start, begin with tracking something small, like a Facebook post. As you learn more about tracking URL's you'll eventually want to track everything. Remember, the more you track, the more information you have to understand on what's working, allowing you to put more time and energy into maximizing those campaigns, while minimizing the time and energy you put towards ineffective campaigns.

Where to find it
Admin area/Reference/Analytics Campaign

Enjoyed this post? Sign up for tips on growing membership.